Meet our newest member
Eric Xu is the Co-Founder of Orient Media, a Sydney-based social media marketing agency specialising in helping Australian businesses connect with Chinese-speaking audiences.
Eric works closely with local business owners to build their presence on Chinese social media platforms, particularly Xiaohongshu (RedNote) and WeChat. His work covers social media strategy, content planning, video production and ongoing account management, with a strong focus on turning visibility into genuine enquiries and business opportunities.
With experience working across industries including property, professional services, trades and local businesses, Eric understands that Chinese social media requires a very different approach to mainstream platforms.
He enjoys meeting other business owners, learning about different industries and finding practical ways to help businesses reach new customers and grow through the Chinese-speaking market.